Business Development and Marketing Support in Healthcare
 

        "Never mistake motion for action." Ernest Hemingway

    

“HBS Consulting have worked closely with our team to evaluate strategic options for developing new products and entering new markets.
Thereby HBS Consulting have provided us with important insights and valuable recommendations. We appreciated the constructive teamwork”

Bayer Innovation GmbH

Strategy Reviews

HBS Strategy Reviews address the dynamic drivers in the healthcare industry today and tomorrow. They present an invaluable source of information and commentary on the latest technological and policy trends across Europe and the United States, aiding the Business Developer to identify and take advantage of existing and new opportunities. Researched and written by experts from the HBS Consulting team, these strategy papers are tightly focused on the future and will help underpin your business vision. For more information please refer to current titles:

Natural Orifice Trans luminal Endoscopic Surgery (NOTES) and Single Port Access Surgery (SPA): Implications of new paradigms in Minimally Invasive Surgery

In recent years there has been an increasing amount of interest and focus on two new approaches in surgery, Single Port Access Surgery (SPA) and Natural Trans luminal Endoscopic Surgery (NOTES). Both NOTES and SPA also have the advantage of an improvement in cosmesis it is also believed that NOTES could offer all the benefits of laparoscopic surgery with the included advantage of not requiring any abdominal wall incisions and therefore, eliminating the possibility of wound infection and incisional hernias. Other proposed benefits of SPA surgery are similar to those proposed for NOTES surgery, these being reduced post-operative pain, faster recovery, and a reduced need for analgesia; at present evidence to support these suggested benefits is limited. This report examines the applications and challenges of both of these novel approaches to surgery and investigates the technological barriers, and some of the solutions that have been developed to overcome these barriers including access ports, camera solutions, hand instruments, multi-tasking platforms and robotic solutions. The report also examines the future directions that minimally invasive surgery may take and the implications of this for medical device manufacturers.

The Private Healthcare Market in Major European Countries - a Major Driver for the Industry?

Private payment for healthcare and prevention proves to be a significant growth sector in European countries. The report evaluates the current situation and chances for medical device manufacturers in the field of self-payer medical services, complementary insurance, self-medication, health food and the broad range of "well being" services. Countries of special interest are Germany, UK, France, Benelux and Scandinavia.
Publishing date: 31st of September2009

Procurement Structures in the European Hospital Landscape

Within the last decade rapid changes has characterised the European hospital landscape. The rise of private hospital chains and purchasing groups has significantly altered procurement structures in major European countries. Concentration processes, both buyer and supplier side has lead to a shift in purchasing power from medical professionals towards hospital administration. Although E-procurement of medical devices is something in which the whole industry is involved, it did not fulfil the hopes and expectations there had been 10 years ago. The report reviews procurement structures and its implications for medical device manufacturers in Germany, UK, France, Italy and Spain.
Publishing date: January 2010

Reimbursement Structures in the Medical Devices Sector in Major European Countries

Reimbursement is an all time topic in the healthcare market, having an impact on pricing, sales structures, production and marketing strategy. With the European wide shift to DRG systems (T2A in France, G-DRG in Germany) and related reimbursement systems, cost pressure has increased. The report highlights the specific characteristics and structures of reimbursement, with a specific focus on medical devices in both the hospital and office based sector in Germany, UK, France, Poland and Czech Republic.
Publishing date: March 2010

The Importance of Outsourcing Services in the European Hospital Landscape

In order to increase efficiency and cost-effectiveness European hospitals are increasingly focusing on their core competencies, and delegate certain services to external service providers. These services are either general services which are necessary within the hospital set-up (transport & logistics, sterilisation, medical device maintenance etc.) or highly specialised tasks (imaging processing, laboratories etc.). Additionally, medical services itself are becoming more flexible in terms of set-up and contracts. The HBS strategy reviews assesses the current external service landscape in Germany, UK, France, Italy and Spain and its implication for medical device companies.
Publishing date: August 2010

From Product to Solution - the Impact of Value Chain Processing in the Healthcare Market

The entire healthcare system is moving towards process orientated solutions, and away from the single treatment, procedure or medical product. The report highlights the different aspects of this paradigm shift in the hospitals, the medical device industry, healthcare insurance trends, and medical treatment. Case studies reveal company strategies to gain a maximum foothold in the healthcare system with solutions instead of just products and opportunities for players involved. Investigated countries are Germany, UK and France.
Publishing date: September 2010

For more information please contact:

Dr. Sebastian Landschulze
Thomasiusstr. 2
Leipzig
04109
Germany
Tel: +49 341 215 450
Fax: +49 341 215 4521
sebastian.landschulze@hbs-consulting.com

 

Also see  Multi Client Services